Privacy Policy

Speed Queen Laundry^®

Privacy Policy

We at Alliance Laundry Systems LLC and our affiliates (“Alliance”) are committed to protecting your privacy. This Data Privacy Notice and Cookie Policy applies to our Websites, each of which is set forth below:

To review the privacy policy associated with mobile applications owned and controlled by Alliance, please refer to the in-app privacy policy and terms of service associated therewith.

This Data Privacy Notice and Cookie Policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access and correction of your personal information. If you do not agree with the data practices described in this Data Privacy Notice and Cookie Policy, you should not use the Websites. Please note that Speed Queen Laundry locations are independently owned and operated. Alliance hosts this privacy policy on behalf of the Speed Queen Laundry network as a courtesy to provide you with a consistent understanding of how your data may be used across all locations. However, if you have specific questions about the data practices of a specific Speed Queen Laundry location, you should contact that location directly. Location-specific contact information can be found here.

We periodically update this Data Privacy Notice and Cookie Policy. We will post any privacy policy changes on this page.

We will update this Data Privacy Notice and Cookie Policy from time to time, therefore, we encourage you to periodically return to this page to review the Data Privacy Notice and Cookie Policy.

If you have any questions about this Data Privacy Notice and Cookie Policy or our treatment of the information you provide us, please write to us by mail to Alliance Laundry Systems LLC PO Box 990 Shepard Street, Ripon WI 54971 USA, Attn: Legal Department.

We explain below how we analyze data from this website. Any links to external sites are out of our control and we encourage you to always read the privacy statements on the other websites you visit.

Cookie Policy

This Cookie Policy explains how Alliance uses cookies and similar technologies to recognize you when you visit our Websites and when you use our online services. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.

Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for a service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.

Cookies set by Alliance are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. For example, Alliance Laundry Systems keeps track of the Websites and pages you visit within Alliance Laundry Systems family of websites, in order to determine what portion of the websites or services is the most popular or most used. This data is used to deliver customized content and promotions within the Alliance Websites to customers whose behavior indicates that they are interested in a particular subject area. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

What types of cookies do we use and how do we use them?

The specific types of first and third party cookies served through our Websites and the purposes they perform can be found in the next section. These cookies include:

• Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.
• Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites, but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
• Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.
• Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
• Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Websites, services or mobile apps through third party social networking and other websites. These cookies may also be used for advertising purposes too.

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

How can I control cookies?

You may opt-out from the collection of device and usage data by managing your cookies at the individual browser level. In addition, if you wish to opt-out of interest-based advertising click here (or, if located in the European Union, click here). Please note, however, that by blocking or deleting cookies and similar technologies used on the Websites, you may not be able to take full advantage of the websites. To control cookies from this website, please click on the box below:

Cookie Settings

While some internet browsers offer a “do not track” or “DNT” option that lets you tell websites that you do not want to have your online activities tracked, these features are not yet uniform and there is no common standard that has been adopted by industry groups, technology companies or regulators. Therefore, we do not currently commit to responding to browsers’ DNT signals with respect to our websites. Essential website cookies: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them if you want to continue using the Websites. You can block or delete them by changing your browser settings however, as described above.

What about other tracking technologies?

Cookies are not the only way to recognize or track visitors to a website. We employ a software technology called clear gifs that help us better manage the Websites by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs or pixels in our HTML-based emails to let us know which emails have been opened by recipients. You can turn clear gifs or pixels off. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers’ personal data.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

Data Privacy Notice

The EU General Data Protection Regulation (GDPR), effective from 25 May 2018, gives individuals in the European Union enhanced rights over the use of their personal data. Under the GDPR, we are required to give you certain information, including information about your rights, when you provide us with your personal data. In addition, some U.S. jurisdictions provide consumers with privacy rights, as discussed further below.

By navigating the Websites and/or using our product and services, you are giving us your consent to process your personal data for the purposes described below. This consent can be withdrawn at any time.

The personal and other data which we ask you to provide us with when requesting information about our products or services will be used only for the purposes of providing you with and improving those products and services. Certain of the data with which you provide us will be aggregated on an anonymized basis for statistical purposes to enable us to improve the content of the Websites and to ensure that advertising is relevant.

The types of data we collect

A) Contact information – such as name, address, phone number, email address, and login information;

B) Information about your purchase of products or services – such as product registration information, warranty information and enrollment status in services;

C) Consumer satisfaction and feedback data – such as the results of customer satisfaction and feedback surveys;

D) Data collected when you are visiting the Websites – such as data collected through cookies and other automatically collected data to provide you with customized access to our websites, or information that you provide us with when visiting the Websites (such as through contact forms etc.);

E) Data identifying the appliance – such as PNC number, serial number, software version, MAC address, model, color etc.;

F) Appliance usage data – such as how and when the appliance is being used (frequency and which cycles)

G) Data generated by the appliance itself – such as operating data e.g. opening and closing of internal valves, heating circuit use and efficiency, motor power, activities driven by the appliance’s software in order to deliver the cycle/function chosen by you; efficiency data e.g. water consumption, energy consumption; situational Data e.g. conditions surrounding the appliance such as ambient temperature, air humidity, water hardness.

How we collect personal data

You may choose not to provide certain types of personal data to us. If you choose to do so, this may affect our ability to provide you with, and your ability to make use of, certain appliances and/or services or their functionalities and features. However, unless otherwise specified, your choice not to provide such information will not result in legal consequences for you.

Why we process your personal data and the legal basis for the processing

We may use your personal data for the following purposes (collectively “Processing Purposes”):

• from you or your representative when purchasing your product, registering your product, visiting the Websites, activating your account, ordering a service, participating in our campaigns, creating a product review or when downloading and using an application;
• from our retailers;
• from our third party service providers, suppliers and partners;
• from publicly available sources;
• from social media, e.g. Facebook if you choose to use Facebook to facilitate logging into our websites/ apps.

Your consent

Where the processing activity is based on your consent, you have the right to withdraw your consent at any time. The revocation of your consent will however not affect the lawfulness of any processing based on your consent before its withdrawal.

Information that we share

For the Processing Purposes set out above, we may share or disclose your personal data:

• As required by law, to comply with legal process and/or to respond to requests from public and government authorities;
• With Alliance companies;
• With service providers, distributors and suppliers trusted to provide services and appliances on our behalf;
• With a third party in the event of a contemplated or actual reorganization, merger, acquisition, sale, joint venture, assignment or other disposition of all or any portion of our business, assets and stock;
• To enforce our terms and conditions; or
• To protect our rights.

When sharing personal data with a third party, Alliance requires that such third party agrees to protect and handle your personal data in accordance with all legal, regulatory and contractual obligations, or other instructions we provide to them. Phone numbers obtained as part of the SMS consent process will not be shared with third parties or affiliates for promotional purposes.

Your choices regarding marketing and information

You have certain choices regarding how we use and share your personal data for marketing and similar purposes. Alliance may send you information about appliances, products, events and promotions. The communication may be sent via different channels: email, phone, SMS, post, or social networks. We would like to provide you with the best experience, therefore the communication might be tailored based on the data collected and your preferences.

Where required by law, we will obtain your prior consent before using your personal data for marketing and similar purposes. Where you have consented to receive marketing communications, you may withdraw your consent to marketing at any time. For example, you can unsubscribe from email messages by following the unsubscribe instructions within the email message or by going to your online account to update your marketing preferences.

If you choose not to receive marketing communications, your personal data may still be used for the other purposes described in this Data Privacy Notice, such as communicating with you for administrative or transaction purposes as part of the contractual relationship we have with you or where required by law.

SMS Communications

You may opt in to receive SMS messages from Speed Queen Laundry by: (1) checking the SMS consent box on an online form, (2) providing your phone number during customer registration, (3) filling out a paper form in-store, (4) verbally giving consent during a conversation with a team member, (5) texting or contacting us first. Consent to receive SMS messages is not required to make a purchase. SMS consent is used only for communications between Speed Queen Laundry and the customer. Please note that Speed Queen Laundry locations are independently owned and operated. When a store location communicates with you via SMS, the store operator is responsible for that communication.

If you have consented to receive text messages from Speed Queen Laundry, you may receive messages related to: (1) Wash & Fold order updates, (2) pickup and delivery reminders, (3) customer service follow-up messages, (4) billing or payment-related inquiries, (5) store updates and service notifications. An example of a text message would be: “Hello, this is Speed Queen Laundry Irving. Your Wash & Fold order is ready for pickup. Reply STOP to opt-out of SMS messages at any time.”

Message frequency may vary depending on the type of communication. For example, you may receive up to 4 SMS messages per week depending on your orders, promotions, pickup and delivery activity, or customer service needs. Standard message and data rates may apply depending on your carrier’s pricing plan. These charges may vary if the message is sent domestically or internationally. You can opt out of receiving SMS messages at any time by replying “STOP” to any text message you receive from us. You may also contact a Speed Queen Laundry location directly and request removal from the SMS messaging list at the phone number available in the store directory.

Rights and Choices of Customers

We provide our customers in California, Nebraska and Texas with certain rights regarding their personal data in accordance with those states’ laws. This section describes the legal rights of residents of those states and explains how to exercise those rights. We will not discriminate against you for exercising any of these rights.

Right to Know About Personal Data Collected, Used, or Disclosed

You have the right to request that we disclose certain information to you about our collection, use and disclosure of your personal data. Once we receive your request and verify your identity, we will disclose to you: (1) the categories of personal data we collected about you; (2) the categories of sources for the personal data; (3) our business or commercial purpose for collecting or disclosing that personal data; (4) the categories of third parties with whom we shared that personal data; and (5) the specific pieces of personal data we collected about you in the preceding 12 months.

Right to Delete Personal Data Collected or Maintained

You have the right to request that we delete any of your personal data that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your request and verify your identity, we will permanently delete (and direct our service providers to delete) your personal data from our records, unless a legal exception to deletion applies.

Right to Correction of Personal Data

You have the right to request that we correct inaccurate personal data that we maintain about you.

Right to Opt-Out of the Sale or Sharing of Your Personal Information for Targeted Advertising

You have the right to opt out of the sharing of your personal data for targeted advertising. As noted above, we engage in personalized or targeted advertising using third-party cookies or pixels. In connection with such advertising, we may share the following categories of personal data with marketing partners: (a) device information and identifiers, such as unique advertising identifiers and cookies, and IP address; (b) usage information, such as browsing history; (c) location information, such as city; and (d) inference data. We do not otherwise sell your personal information, and we have no actual knowledge of selling or sharing personal data of minors under 16 years of age to non-affiliated third parties without affirmative consent.

Additionally, if you enable a browser-based opt-out preference signal, such as Global Privacy Control, in certain jurisdictions, upon receipt or detection, we will make reasonable efforts to treat the signal as a valid request to opt out of the sharing of personal data for targeted advertising pursuant to applicable law.

Exercising Your Rights

To exercise the rights described above, please submit a verifiable consumer request to us by either:

• Calling us at 1-800-228-2529, select option 8 and follow the instructions to submit a data privacy request.
• Using our web form.

Authorizing an Agent

You may designate an authorized agent to submit your consumer request on your behalf, so long as the authorized agent has your written permission to do so and you have taken steps to verify your identity directly with us.

Verifying Your Request

We cannot respond to your request or provide you with Personal Data if we cannot verify your identity or authority to make the request and confirm the Personal Data relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal data provided in a verifiable consumer request to verify your identity or authority to make the request.

To verify your identity, we ask that you provide us with the following information when you submit your request: (1) first name, (2) last name, and (3) phone number or email. We will use the above information to verify your identity. Depending on your type of request or the information requested by you, we may require additional information to verify your identity and fulfill your request.

If we decline to take action regarding your request, you may have the right to appeal. Please contact us at legaldepartment@alliancels.com if you would like to submit such an appeal.

Your rights under EU/EEA law

If you are located in the EU/EEA, or if your personal data is otherwise being processed by an Alliance entity within the EU/EEA, you have the following rights:

• Request access to your personal data;
• Request rectification of your personal data;
• Request the erasure of your personal data;
• Restrict the processing of your personal data;
• Request that your personal data be provided in a format that can be transferred to you or another organization (portability);
• Object to the processing of your personal data; and
• Lodge a complaint with the competent supervisory authority.

If you have any questions regarding these rights, or if you would like to exercise any of these rights, you may do so in writing, by telephone, regular post or via email to the contact set forth in the section entitled “How to contact us” below.

Please note that exercising these rights may impact our ability to provide you with certain appliances, functionality or services.

Security of your personal data

Alliance will take appropriate technical and organizational measures in line with applicable data protection laws, including requiring our service providers, business partners or professional advisors to use appropriate measures to protect your personal data.

Storage of your personal data

We will store your personal data for as long as may be required by law, or as required under any contract. If there is no legal requirement, we will retain information about you only for so long as is necessary for the purpose/s for which it was collected.

International transfers

As a global company, we may store your personal data in the European Union (EU) or in the European Economic Area (EEA) or other locations where we or our service providers and suppliers are located or have servers.

We may transfer your information between Alliance group companies or transfer information to our international third party service providers and suppliers acting on our behalf, for the purposes described in this Data Privacy Notice.

Specific information to citizens of the EU/EEA with regard to international transfers

Your information may be transferred to a country outside of the EU/EEA which may not provide the equivalent level of data protection as the EU/EEA. We provide appropriate safeguards and protections for such cross-border transfers as required by law.

How to contact us

With the exception of Speed Queen Laundry stores, which are independently owned and operated, the controller of your personal data is Alliance Laundry Systems LLC.

If you want to exercise your data subject rights or if you have any other questions concerning this Data Privacy Notice, please submit your request to legaldepartment@alliancels.com

For your information, the Chief Compliance Officer’s contact information is:

Samantha Hannan
Chief Compliance Officer
Alliance Laundry Systems
PO Box 990 Shepard Street Ripon, WI 54971
+1 800 228 2529

Updates to this Data Privacy Notice

We may update this Data Privacy Notice. Any changes to this Data Privacy Notice will become effective as of the date it is published, or as otherwise required by law.

Last updated on: 2026-15-07